The Partners
Two people. Every engagement runs through both of us.
IdeaJetLab is deliberately small. Two Partners. Fifty-five years between us, one on strategy, one on build. Scale is not the goal.
Alex Blumentals
Partner, Strategy
“The hardest work in building a venture isn't writing code. It's working out which version of the problem to solve. That's where thirty years of consultancy earns its keep.”
Thirty years of consultancy practice across strategy, finance, and transformation.
Senior operator experience spanning multinational industrial groups, professional services, and venture-backed startups.
Native fluency in both the business-model side and the finance and operations mechanics that turn a model into reality.
Edgars Rozentals
Partner, Build
“I've built enough systems to know which ideas are technically load-bearing and which are technically decorative. The tunnel tells you which one you're holding.”
Twenty-five years in startups and technology.
Full-stack engineering background. Infrastructure and platform design. Deep experience in agentic AI systems and SaaS architecture.
Runs the build side of every engagement — from architecture to deployment — and decides what gets prototyped and what gets written off.
We are selective. If we don't see a great opportunity, we won't waste your time.
Next Intro Sessions opening · May 2026
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